Video on Instagram Stories

Everyone is talking about the new Instagram Stories feature and we’re excited to start producing content for it!


One of the reasons we are most excited is that, like on Snapchat, Instagram stories appears to automatically play in fullscreen and with the sound turned on.

This provides an opportunity to create video content for Instagram that is considerably more engaging, without the barrier of videos that are muted by default, or take up a fraction of the screen.


Snapchat has certainly changed our mind about the aesthetics of vertical filmmaking, with products like Peter Hamby’s Good Luck America which really take advantage of the unique compositional elements of a vertical frame.


Now, Instagram is also putting its money down on vertical video, furthering naturalizing this new aesthetic for a new generation of video consumers.