Given this year’s tumultuous elections, it was a priority for us at Whiteboard to get involved by doing what we do best. We partnered with ad agency Fenton and creative director Josh Gold to produce these four ads, that are currently airing across the country with the hope of improving voter turnout.
Here’s a few write-ups on the project so far:
Little Black Book
Director: Aaron Kodz
Going to the polls with your parents as a child is something you never forget. This ad shows a father bringing his son to the polls every four years. Many elections pass. One day the son goes to vote and brings a son of his own.
This cinematic and emotionally evocative style is the type of work that director Aaron Kodz is known for.
Director: Michael Litwak
There is not much you can say to justify not voting, especially in this presidential election. In “Baby Boy” our protagonist Tony is playing a post-election game of Truth or Dare, when he is asked an unexpected question.
Director Michale Litwak’s whimsical humor convincingly brings this absurd scenario to life.