Broadcast Director Spotlight

Check out the latest broadcast commercial content from our directors at Whiteboard.


McDonalds / Coffee Day Frappe – Nick Sawyer

The coffee day commercial was part of a series of commercials (female and male protagonists). The idea behind the commercial was that when they tool a bite or sip of their Coffe Day product they drifted into a fantasy world until it had gone, when they would snap out of it with a jolt. The films were both shot in India (Mumbai) over two days (total). One day on location in the store and the other in the studio shooting the fantasy parts, food and SFX. The live action was shot on the Alexa and the fantasy part on the Alexa and the the Phantom High Speed camera.

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