how we got started
Whiteboard was formed in 2011 by producer Jonathan Yaniv and director Jacob Sillman, as a production company focused on digital content. The name Whiteboard Pictures was inspired by the notes and artwork that covered the wall-to-wall whiteboards of their first location. Photos of these very same whiteboards now decorate this website.
After several years of producing content for top brands, including LG Electronics, Shutter Stock, GE, Scholastic and many more, Jacob and Jonathan began working with other directors and expanding their range of production services.
Today, Whiteboard works with directors specializing in various styles and formats, including broadcast commercials, digital content, branded content, and social media. Whiteboard is a full-service production company covering a range of genres, working with a unique team of directors and producers capable of managing the most challenging of projects.