To Me You Are Perfect

a digital campaign for LG Electronics

In collaboration with the Korean digital marketing group Sunkwang Communications, we produced and released the following campaign for the release of LG Electronics Optimus G2 phone. The concept was to have consumers from all over the world submit a video message to a loved one, the most watched entries were then awarded free LG products. The competition was promoted through social media with a series of candid or cinematic sample entries shown below:

Cinematic Sample Entries

*Over 1,000,000 Views

*Over 500,000 Views

Candid Sample Entries

*Over 500,000 Views

*Over 500,000 Views